Jonathan Switcher, an unemployed artist, finds a job as an assistant window dresser for a department store. When Jonathan happens upon a beautiful mannequin he previously designed, she springs to life and introduces herself as Emmy, an Egyptian under an ancient spell. Despite interference from the store's devious manager, Jonathan and his mannequin fall in love while creating eye-catching window displays to keep the struggling store in business.

Sad and lonely after the death of her mother, Casey would do anything to see her again. But when a series of mystic mishaps mistakenly brings her fashion doll “Eve” to life instead, it changes Casey’s world forever!